Experience, Digital, Mobile, 3D Printing, Websites
A robust digital campaign set in a place called Datalandia, a small town saved by Big Data from aliens, sexy vampires, and megastorms...or perhaps more realistically, a town ready for anything.
All campaign materials drove to a Datalandia microsite showcasing the films, behind-the-scenes footage, a closer look at the town behind Datalandia, and downloadable Datalandia movie posters. For deeper engagement, we put out a call to action inviting fans to submit a photo of themselves for a chance to win a 3D-printed miniature of themselves in the style of the Datalandia films.