Virtual Reality, Experiential, Digital
Eastman needed a launch campaign for Avra, a breakthrough performance fiber, to debut at the Outdoor Retailer Summer '16 show. The campaign needed to be as revolutionary as the product itself.
By taking a radically high-tech approach to the industry’s premier trade show, we helped our audience experience the promise of the product first-hand. By putting our audience in the shoes of their end-consumer, the virtual reality experience instilled in them a greater understanding of the performance and feel of the microfiber.